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DEVELOPMENT AND IMPLEMENTATION STRATEGIES FOR COMPETITIVE ADVANTAGE EXAMPLE «MAKS & MARGARET’S QUALITY»
Melikova Margarita Dzavatovna
National Research University «Higher School of Economics»
National Research University «Higher School of Economics»
Abstract
This research work is said about how to determine the competitiveness of firms: Porter's value chain, Porter's five forces analysis, Ansoff matrix and the pyramid strategies firm. In addition, an analysis of the competitiveness of startups «Maks & Margaret's quality».
Keywords: competitive advantage, competitive strategy, strategic analysis
Article reference:
Development and implementation strategies for competitive advantage example «Maks & Margaret's quality» // Economics and innovations management. 2014. № 3. P. 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/03/3939
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