UDC 640

DEVELOPMENT AND IMPLEMENTATION STRATEGIES FOR COMPETITIVE ADVANTAGE EXAMPLE «MAKS & MARGARET’S QUALITY»

Melikova Margarita Dzavatovna
National Research University «Higher School of Economics»

Abstract
This research work is said about how to determine the competitiveness of firms: Porter's value chain, Porter's five forces analysis, Ansoff matrix and the pyramid strategies firm. In addition, an analysis of the competitiveness of startups «Maks & Margaret's quality».

Keywords: competitive advantage, competitive strategy, strategic analysis


Article reference:
Development and implementation strategies for competitive advantage example «Maks & Margaret's quality» // Economics and innovations management. 2014. № 3. P. 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/03/3939

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