PHARMACEUTICAL MARKETING IN RETAIL

Bakiyeva Karina Rinatovna
South Ural State University (National Research University)
student of the Marketing and Management Department

Abstract
In article features of the market of the pharmaceutical retail, caused by specifics of goods, consumer behavior and other factors are considered. The analysis of basicelements of a marketing mix, and also used marketing tools is carried out.

Keywords: advertizing and promotion, assortment management, competitiveness, consumer behavior


Article reference:
Pharmaceutical marketing in retail // Economics and innovations management. 2014. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/04/4938

View this article in Russian

Sorry, this article is only available in Русский.



All articles of author «Асташова Юлия Владимировна»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: