UDC 615.12 : 658.8

PHARMACEUTICAL MARKETING IN RETAIL

Bakiyeva Karina Rinatovna
South Ural State University (National Research University)
student of the Marketing and Management Department

Abstract
In article features of the market of the pharmaceutical retail, caused by specifics of goods, consumer behavior and other factors are considered. The analysis of basicelements of a marketing mix, and also used marketing tools is carried out.

Keywords: advertizing and promotion, assortment management, competitiveness, consumer behavior


Article reference:
Pharmaceutical marketing in retail // Economics and innovations management. 2014. № 4 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2014/04/4938

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