UDC 615.12 : 658.8


Bakiyeva Karina Rinatovna
South Ural State University (National Research University)
student of the Marketing and Management Department

In article features of the market of the pharmaceutical retail, caused by specifics of goods, consumer behavior and other factors are considered. The analysis of basicelements of a marketing mix, and also used marketing tools is carried out.

Keywords: advertizing and promotion, assortment management, competitiveness, consumer behavior

Article reference:
Pharmaceutical marketing in retail // Economics and innovations management. 2014. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/04/4938

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