UDC 330.567.2


Zonova Olga Vasilyevna1, Maeva Angelica Sergeevna2
1Kuzbass State Technical University named after T.F. Gorbacheva, Senior Lecturer of «Finance and Credit» Department, graduate student of the system of business management and economics at Tomsk State University
2LLC «Expocentre», General Director

Consumption is currently beyond the scope of reason. Even yesterday, the society consumed in order to meet their physiological needs, ensuring the survival and self-preservation. Today, mass production, and a variety of marketing strategies to orient society is active consumption, and the individual satisfies not only the basic rational needs (food, security, communication, and self-actualization), but also artificially invents new irrational needs. The transition from active consumerism to a reasonable reduction in consumption is fraught with gross domestic product and rising unemployment.

Keywords: consumer society, consumers, consumption, credit, elite, financial resources, frustration, needs, primitivisation lifestyle deprivation

Article reference:
Consumer era: Yesterday, Today and Tomorrow // Economics and innovations management. 2013. № 8 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2013/08/2943

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