Filipenko Natal'ya Yur'yevna1, Mitina Ella Aleksandrovna2
1Crimean Federal University named after V.I. Vernadsky, 3rd year student of the Institute of Economics and Management
2Crimean Federal University named after V.I. Vernadsky, Department of Marketing Assistant, trade and customs affairs of the Institute of Economics and Management

Currently, the area of ​​activity of modern Russian organizations rapidly changing and evolving on the basis of information and intellectual technologies. In our country, a lot of attention paid to the modernization of the economy, innovation in a variety of traditional and innovative sectors of society. Such a sphere for Russia stands Public Relations today (PR), the relevance of which is determined quite high demands on organizations to consumers, and to enter into their circle of trust, there need to be a model of high standards in everything, including social life.

Keywords: PR, Public Relations

Article reference:
Problems and prospects the PR activities of russian companies // Economics and innovations management. 2017. № 3 [Electronic journal]. URL:

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