Bahshiyan D.V.1, Seveke O.I.2
1Academy of Social Management, undergraduate of service department
2Academy of Social Management, PhD Econ., assistant professor

The article is devoted to the study of the content and peculiarities of "customer-oriented" within the modern day, which realizes itself in the conditions of service economy. "Client-oriented approach" is considered on the examples of actual experience of the leading corporations of the world. "Client-oriented", like all phenomena, and the processes of human life requires a considerate attitude and reflect the imperatives of modern society. The main driving force behind the business processes of a post-industrial society is the "Consumer", thus "Client-Orientation" is a vital element, forming a competitive advantage for an effectively developing enterprise.

Keywords: business tool, client-oriented, consumer, customer, efficient and modern enterprise, imperative, internal service, post-industrial society, producer, service, service economy, service product, service sector

Article reference:
Transformation of the "client-oriented approach" in the conditions of service economy // Economics and innovations management. 2017. № 3 [Electronic journal]. URL:

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