MATRIX APPROACH TO ASSESSING THE POSSIBILITIES OF IMPORT SUBSTITUTION IN THE AGRO-FOOD MARKET OF THE ALTAI REGION

Rozhkova Darya Viktorovna
Altai State Agrarian University
Candidate of Economic Sciences, Senior Lecturer at the Department of Merchandizing and Marketing

Abstract
The author suggests a new matrix approach to the assessment of the possibilities for the import substitution of industrial markets by two indicators: the growth rate of production and competitiveness of products by price. There were developed six strategic directions of development of the markets in terms of import substitution such as "leadership", "upgrade", "waiting", "multiplication", "survival", "folding". The approach was tested on the materials of the Altai Region.

Article reference:
Matrix approach to assessing the possibilities of import substitution in the agro-food market of the Altai Region // Economics and innovations management. 2017. № 2 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2017/02/14028