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THE STRATEGY OF DEVELOPING AND LAUNCH OF A NEW PRODUCT TO THE MARKET
Bubentsova Victoria Fedorovna
Orel State University named after I. S. Turgenev
Undergraduate of the Economics and management Department
Orel State University named after I. S. Turgenev
Undergraduate of the Economics and management Department
Abstract
This article reveals the essence and stages of the strategy of new product development, as well as some peculiarities of this process in Russia. The article also presents recommended strategies for the launch of new product to the market, the factors that causes difficulties for the development of new products, reasons for its failures and key success factors of new products.
Keywords: key success factors of new products, product development, reasons of the new product’s failure, release of new products, stages in new product development, strategy, strategy of launch new products to the market
Article reference:
The strategy of developing and launch of a new product to the market // Economics and innovations management. 2016. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/04/11239
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