Sorry, this article is only available in Русский.
ANALYSIS OF MARKETING ACTIVITY OF LARGE NETWORK SHOPS
Fedorenkov Dmitry Igorevich
Kazan state power university
student of department of thermal power plants
Kazan state power university
student of department of thermal power plants
Abstract
This article is devoted to analysis of marketing activity of large chain stores as an example of "Auchan". The paper considers the structure of the company, pricing policies, market position, the main issues of logistics, SWOT-analysis carried out and analyzed the phenomenon of Out Of Stock.
Keywords: large chain stores, marketing activities, SWOT-analysis, SWOT-анализ
Article reference:
Analysis of marketing activity of large network shops // Economics and innovations management. 2016. № 3 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/03/11064

© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: