UDC 339.1

ANALYSIS OF MARKETING ACTIVITY OF LARGE NETWORK SHOPS

Fedorenkov Dmitry Igorevich
Kazan state power university
student of department of thermal power plants

Abstract
This article is devoted to analysis of marketing activity of large chain stores as an example of "Auchan". The paper considers the structure of the company, pricing policies, market position, the main issues of logistics, SWOT-analysis carried out and analyzed the phenomenon of Out Of Stock.

Keywords: large chain stores, marketing activities, SWOT-analysis, SWOT-анализ


Article reference:
Analysis of marketing activity of large network shops // Economics and innovations management. 2016. № 3 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/03/11064

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