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TRADE ENTERPRISE IMAGE EVALUATION
Tsvetkova Izabella Ivanovna1, Klevets Nikolai Ivanovich2
1V.I. Vernadsky Crimean Federal University, Candidate of economic sciences, Associate Professor, Institute of Economics and Management
2V.I. Vernadsky Crimean Federal University, Candidate of technical sciences, Associate Professor, Academy of Life and Environmental Sciences
1V.I. Vernadsky Crimean Federal University, Candidate of economic sciences, Associate Professor, Institute of Economics and Management
2V.I. Vernadsky Crimean Federal University, Candidate of technical sciences, Associate Professor, Academy of Life and Environmental Sciences
Abstract
The article defines the indicators to measure the trade organizations image by various contact groups. We considered in detail the image indicators of importance for consumers. Methods of integrated evaluation of the company's image is proposed and an example of its application is considered.
Keywords: contact groups, image, indicators, integrated evaluation
Article reference:
Trade enterprise image evaluation // Economics and innovations management. 2016. № 12 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/12/13564
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