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TERRITORIAL MARKETING AS A TOOL FOR THE DEVELOPMENT OF RUSSIAN REGIONS
Nikushina Alexandra Nikolaevna1, Sarafanov Andrei Dmitrievich2, Anastasova Anastasia Sergeevna3, Pavlova Anna Sergeevna4
1South Federal University, Master student of 1st year, Department of Management and Innovative Technologies
2South Federal University, Master student of 2nd year, Department of Economics
3South Federal University, Master student of 1st year, Department of Management and Innovative Technologies
4South Federal University, Master student of 1st year, Department of Management and Innovative Technologies
1South Federal University, Master student of 1st year, Department of Management and Innovative Technologies
2South Federal University, Master student of 2nd year, Department of Economics
3South Federal University, Master student of 1st year, Department of Management and Innovative Technologies
4South Federal University, Master student of 1st year, Department of Management and Innovative Technologies
Abstract
The article substantiates the need for the introduction of such activities as the administration of the territory. In a market economy, the promotion of the territories is a source of replenishment of the city budget, and, despite the fact that geobrending has Western roots, this approach is particularly relevant for a country like Russia.
Keywords: branding areas, regional economy, urbanization
Article reference:
Territorial marketing as a tool for the development of Russian regions // Economics and innovations management. 2016. № 12 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/12/12835
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