UDC 614.39 (470.345)
ANALYSIS OF THE COMPETITIVENESS OF CATERING
Dolgov Ilgiza Musayevna1, Kudakova Nadezhda Aleksandrovna2
1Ulyanovsk State Agricultural Academy named after Stolypin, candidate of economic sciences, associate professor
2Ulyanovsk State Agricultural Academy named after Stolypin, 3rd year student of the faculty of agricultural technologies, land and food production
AbstractThe article substantiates the need for tools of marketing services and marketing research in the analysis of the competitiveness of catering, the results of market research, a number of recommendations to improve the competitiveness of enterprises catering.Keywords: catering, competitive, market research
Article reference:
Analysis of the competitiveness of catering // Economics and innovations management. 2016. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/11/12682
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