MARKETING COMMUNICATIONS IN PRACTICE OF PHARMACEUTICAL COMPANY

Malinina Maria Aleksandrovna¹, Tsvetkova Galina Sergeevna¹
¹Volga State University of Technology

Abstract
The article describes the global tendencies of the pharmaceutical market development and also demonstrates these trends in the Russian Federation. It contains information about the relevance of using marketing communications instruments by the pharmaceutical companies. There is the assessment of activity of marketing communications in practice of PLC «Marbiofarm». Authors offer recommendations about increasing activity of communication policy in company.

Keywords: marketing communications, pharmaceutical market, promotion policy of medicines

Article reference:
Marketing communications in practice of pharmaceutical company // Economics and innovations management. 2016. № 5 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/05/11823

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