UDC 316.422.42

CUSTOMER-ORIENTED ORGANIZATIONAL CULTURE OF THE UNIVERSITY IN TERMS OF SOCIO-ECONOMIC DEVELOPMENT OF THE REGION

Danakin Nikolay Semenovih1, Demenenko Inna Aramovna2, Shavyrina Irina Valerievna3
1Belgorod State Technological University V.G. Shukhov, doctor of social sciences, professor department of sociology and administration
2Belgorod State Technological University V.G. Shukhov, senior lecturer department of sociology and administration
3Belgorod State Technological University V.G. Shukhov, associate professor department of sociology and administration

Abstract
This article provides analysis of the formation and implementation of a customer-oriented organizational culture of the university in terms of socio-economic development of the region. The results of the study of the organizational culture of universities individual regions. Broadcast client-oriented organizational culture in the modern university management determines the level of competitiveness of the university in the regional market of educational services.

Keywords: customer focus, higher education, management, organizational culture


Article reference:
Customer-oriented organizational culture of the university in terms of socio-economic development of the region // Economics and innovations management. 2016. № 5 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/05/11630

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