FEATURES AND RELATIONSHIP OF OUTDOOR MARKET’S PARTICIPANTS
Korsunova Olga Vyacheslavovna
Southern Ural State University
AbstractThis article analyzes the relations between the participants of the outdoor advertising market. The author proved the structure of this segment of the outdoor market, advertising product’s life cycle.
Article reference:
Features and relationship of outdoor market’s participants // Economics and innovations management. 2016. № 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/01/13391
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