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ASSESSMENT OF EFFICIENCY MARKETING INVESTMENTS
Prokhorov Andrey Yurevich1, Prokhorov Victor Yurevich1
1Chuvash State University, Cheboksary (Russia)
1Chuvash State University, Cheboksary (Russia)
Abstract
In this paper we consider question assessment of efficiency investment into marketing. We consider aspects that influence the effectiveness of the method ROMI, and the advantages and disadvantages of the method and direction of optimizing ROI-marketing.
Article reference:
Assessment of efficiency marketing investments // Economics and innovations management. 2015. № 4. P. 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/04/7814
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