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STRATEGY OF TRANSITION FROM FRANCHISE TO INDEPENDENT BUSINESS
Popovich Alisa Andreevna
Kuban State University
undergraduate of international economics and management department
Kuban State University
undergraduate of international economics and management department
Abstract
Article describes current problems of franchising and characterizes relationship of franchisor and franchisee. Author observes conditions and characteristics of transition of enterprise from franchise to use of independent brand.
Article reference:
Strategy of transition from franchise to independent business // Economics and innovations management. 2015. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/11/10085
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