Sorry, this article is only available in Русский.
SEGMENTATION OF CUSTOMERS BY RFM-ANALYSIS
Yakimov Anton Sergeevich1, Bazhenov Ruslan Ivanovich2
1Sholom-Aleichem Priamursky State University, Student
2Sholom-Aleichem Priamursky State University, Candidate of pedagogical sciences, associate professor, Head of the Department of Computer Science
1Sholom-Aleichem Priamursky State University, Student
2Sholom-Aleichem Priamursky State University, Candidate of pedagogical sciences, associate professor, Head of the Department of Computer Science
Abstract
This article describes the segmentation of customers based on RFM-analysis. An example of the analysis on the basis of an existing company database. Analysis is performed in software Microsoft Excel.
Keywords: analysis, clients, database, Excel, RFM, segmentation
Article reference:
Segmentation of customers by RFM-analysis // Economics and innovations management. 2015. № 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/01/7064

© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: