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SEGMENTATION OF CUSTOMERS BY RFM-ANALYSIS
Yakimov Anton Sergeevich1, Bazhenov Ruslan Ivanovich2
1Sholom-Aleichem Priamursky State University, Student
2Sholom-Aleichem Priamursky State University, Candidate of pedagogical sciences, associate professor, Head of the Department of Computer Science
1Sholom-Aleichem Priamursky State University, Student
2Sholom-Aleichem Priamursky State University, Candidate of pedagogical sciences, associate professor, Head of the Department of Computer Science
Abstract
This article describes the segmentation of customers based on RFM-analysis. An example of the analysis on the basis of an existing company database. Analysis is performed in software Microsoft Excel.
Keywords: analysis, clients, database, Excel, RFM, segmentation
Article reference:
Segmentation of customers by RFM-analysis // Economics and innovations management. 2015. № 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/01/7064
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