Sorry, this article is only available in Русский.
THE EFFECTIVENESS OF MARKETING MANAGEMENT IN CATERING
Zelenina Nadezhda Leonidovna1, Dronov Igor Alekseevich2
1The St. Petersburg humanitarian University of trade unions, Ph. D., associate Professor in the Department of Economics and management
2The St. Petersburg humanitarian University of trade unions, Graduate student of economic faculty
1The St. Petersburg humanitarian University of trade unions, Ph. D., associate Professor in the Department of Economics and management
2The St. Petersburg humanitarian University of trade unions, Graduate student of economic faculty
Abstract
The Article deals with the definition of indicators of the efficiency of the marketing management in the sphere of public catering. System deals with economic and nekroticheskie indicators effective St marketing management. Identifies key issues assessment of non-economic performance indicators in the sphere of public catering.
Article reference:
The effectiveness of marketing management in catering // Economics and innovations management. 2015. № 6. P. 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/06/9263
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: