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DEVELOPMENT OF MARKETING STRATEGIES IN THE RESTAURANT BUSINESS
Gasanova Leyla Zapirovna
Natioinal Research University «Higher School of Economics»
Natioinal Research University «Higher School of Economics»
Abstract
This article presents the features of marketing activity in restaurant business, its planning, the major types of marketing and advertising; it also discusses the features of organisation of advertisement company in restaurant business and there are recommendations about marketing strategies in this particular type of business.
Article reference:
Development of marketing strategies in the restaurant business // Economics and innovations management. 2014. № 3. P. 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/03/4259
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