TOOLS AND METHODS OF CONTROL GOODWILL

Serochudinov Evgueni Sergeyevich1, Dezhneva Viktoria Vladimirovna2
1Tyumen State Architecture and Construction University, PhD, Associate Professor
2Tyumen State Architecture and Construction University, 2nd year student

Abstract
This article evaluates the business reputation of the organization. The author presents the basic theoretical aspects relating to: the methods and tools to assess goodwill. An analysis of the proposed recommendation is to improve the business reputation of the organization.

Keywords: business reputation, business reputation evaluation methods, goodwill, qualitative methods, quantitative methods, tools goodwill advertising


Article reference:
Tools and methods of control Goodwill // Economics and innovations management. 2014. № 12 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2014/12/6826

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