Zaytseva Alexandra Sergeevna
National Research University «Higher School of Economics»

The unique concept of strategic management in Starbucks company is known throughout the world and in this article the are shown the basic principles and methods of motivating employees in this company giant. This research work examines the application of methods of motivation, which can be effective in another companies. By examining various statistical and scientific data there were revealed the most effective elements of the concept , which are explained in this text.

Article reference:
Analysis of motivation in Starbucks company // Economics and innovations management. 2014. № 3. P. 2 [Electronic journal]. URL:

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