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THE PROBLEMS OF MARKETING EFFECTIVENESS IN HIGHER EDUCATION
Zakharova Elena Anatolevna
Obninsk Institute of Atomic Energy of National Research Nuclear University "MEPhI"
Senior Lecturer, Department of Economics, Economics and Mathematical Methods and Information Technologies
Obninsk Institute of Atomic Energy of National Research Nuclear University "MEPhI"
Senior Lecturer, Department of Economics, Economics and Mathematical Methods and Information Technologies
Abstract
The identifying characteristics of marketing activities of institutions of higher education in the modern world are observed in this article . The analysis revealed universities the poor usage of the marketing approach in the activities of almost all modern universities. Due to the high competition in the industry this problem is rather actual.
Keywords: educational activities, higher education, marketing strategy, promotion of educational services
Article reference:
The problems of marketing effectiveness in higher education // Economics and innovations management. 2013. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2013/04/2149
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