UDC 338.984

THE SPECIFICITY AND THE ROLE OF INTERNAL AND EXTERNAL PR ACTIVITIES IN INDUSTRIAL PLANT

Vvedenskaya Marina Viktorovna
Russian Presidential Academy of National Economy and Public Administration
Ph.D., Head of the Marketing Institute of branch management, Associate Professor, Department of Advertising and Public Relations

Abstract
One of the most sophisticated technology in the professional practice of public relations - is the creation and realization of PR-campaign. "The difficulty and a lot of focus of PR-campaign involves its division into several technological elements."Literate PR-campaign combines the successful slogans and the necessary range of PR-funds are counted correctly time-consuming and qualitative sociological research, a lot of repetitive work and creative solutions, justification on the facts and the use of intuition.

Keywords: PR-кампания


Article reference:
The specificity and the role of internal and external PR activities in industrial plant // Economics and innovations management. 2016. № 4 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2016/04/11144

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