UDC 336.38

THE EFFECTIVENESS OF MARKETING MANAGEMENT IN CATERING

Zelenina Nadezhda Leonidovna1, Dronov Igor Alekseevich2
1The St. Petersburg humanitarian University of trade unions, Ph. D., associate Professor in the Department of Economics and management
2The St. Petersburg humanitarian University of trade unions, Graduate student of economic faculty

Abstract
The Article deals with the definition of indicators of the efficiency of the marketing management in the sphere of public catering. System deals with economic and nekroticheskie indicators effective St marketing management. Identifies key issues assessment of non-economic performance indicators in the sphere of public catering.

Article reference:
The effectiveness of marketing management in catering // Economics and innovations management. 2015. № 6. P. 1 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2015/06/9263

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