UDC 331

BRANDING LEADERSHIP AS A MECHANISM USE OF HUMAN CAPITAL FOR COMPETITIVE ADVANTAGE

Noskova Christina Albertovna1, Noskova Svetlana Vladimirovna1
1Vladimir State University named after Alexander and Nikolay Stoletovs

Abstract
The brand is a key strategic and financial asset to any organization or individual. Competitiveness of the organization on the global and local markets is being implemented through the development of brand leadership organization. Branding leadership in modern organizations activities due to the transformation of the labor market in human capital market.

Article reference:
Branding Leadership as a mechanism use of human capital for competitive advantage // Economics and innovations management. 2015. № 2 [Electronic journal]. URL: http://ekonomika.snauka.ru/en/2015/02/7118

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