Sorry, this article is only available in Русский.
 |
 |
BRANDING LEADERSHIP AS A MECHANISM USE OF HUMAN CAPITAL FOR COMPETITIVE ADVANTAGE
Noskova Christina Albertovna1, Noskova Svetlana Vladimirovna1
1Vladimir State University named after Alexander and Nikolay Stoletovs
1Vladimir State University named after Alexander and Nikolay Stoletovs
Abstract
The brand is a key strategic and financial asset to any organization or individual. Competitiveness of the organization on the global and local markets is being implemented through the development of brand leadership organization. Branding leadership in modern organizations activities due to the transformation of the labor market in human capital market.
Article reference:
Branding Leadership as a mechanism use of human capital for competitive advantage // Economics and innovations management. 2015. № 2 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/02/7118
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: