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TRENDS AND PROBLEMS OF DEVELOPMENT OF SOCIAL ADVERTISING IN RUSSIA
Lomovtseva Anna Vitalievna1, Artemyeva Tatyana Aleksandrovna2
1Nizhny Novgorod Institute of management - branch of RANEPA under the President of the Russian Federation, candidate of economic Sciences, docent of the Department "Management and marketing"
2Nizhny Novgorod Institute of management - branch of RANEPA under the President of the Russian Federation, student of the faculty "Management"
1Nizhny Novgorod Institute of management - branch of RANEPA under the President of the Russian Federation, candidate of economic Sciences, docent of the Department "Management and marketing"
2Nizhny Novgorod Institute of management - branch of RANEPA under the President of the Russian Federation, student of the faculty "Management"
Abstract
The main tendencies of development of social advertising in Russia and in the Nizhny Novgorod region. Selected problems of development of social advertising and the ways of their solution.
Keywords: informing the public, social advertising, social problems
Article reference:
Trends and problems of development of social advertising in Russia // Economics and innovations management. 2017. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2017/04/14537
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