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NATIVE ADVERTISING AS AN EFFECTIVE TOOL OF INTERACTION WITH CUSTOMERS
Nesterova Svetlana Igorevna1, Skladan Nikita Sergeevich2
1International Market Institute, PhD in Economics, Associate professor
2International Market Institute, student
1International Market Institute, PhD in Economics, Associate professor
2International Market Institute, student
Abstract
The article analyzes the impact of advertising on the performance of the commercial activities of the company's interaction with customers. The study suggests that native advertising is in spite of its inherent drawbacks an efficient form of building a dialogue with consumers. The work considers the requirements of native advertising and its features.
Keywords: company image, consumer, effect, native advertising, online media
Article reference:
Native advertising as an effective tool of interaction with customers // Economics and innovations management. 2017. № 2 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2017/02/13969
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