THE MARKETING COMPONENT OF THE OPTIMIZATION OF THE COMPETITIVE STRATEGY OF THE FIRM

Kirilchenko Alexander Andreevich
Kuban State University
student

Abstract
This article provides an overview of the marketing component of the optimization of the competitive strategy of the firm. The study of this problem suggests that marketing is an integral part of running a successful business in a competitive market.

Article reference:
The marketing component of the optimization of the competitive strategy of the firm // Economics and innovations management. 2016. № 6 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/06/11875

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