Sorry, this article is only available in Русский.
 |
 |
RANKING OF COMPETITIVE ADVANTAGES IMPLEMENTED SMALL BUSINESS SERVICE CENTER
Usachev Andrei Alekseevich
Volgograd State University
applicant, Department of mathematical methods and Informatics in economy individual entrepreneur "Vag-service-Vlg"
Volgograd State University
applicant, Department of mathematical methods and Informatics in economy individual entrepreneur "Vag-service-Vlg"
Abstract
The article analyzes the behavior of small business service centers from the standpoint of creating and holding competitive advantages in the expansion of target groups of consumers and increased competition in the segment of micro-enterprises. The proposed ranking of the ongoing competitive advantages on the basis of the analysis of the constraints on their creation. The conclusion is that on the market in the conditions of inaccessibility of loans and the limited skilled workforce, customer loyalty supports the competitive advantage of high grade, which depends solely on the personal qualities of the manager.
Keywords: consumer surplus, consumer value, customer loyalty, grade a competitive advantage, sector of micro-enterprises, small enterprise
Article reference:
Ranking of competitive advantages implemented small business service center // Economics and innovations management. 2016. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/04/11288
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: