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UDC 338.27
THE IMPACT OF MACRO-ENVIRONMENTAL FACTORS ON THE EFFECTIVE FUNCTIONING OF THE ENTERPRISES OF TOURIST AND RECREATIONAL SPHERE
Chebanenko Alyona Sergeevna1, Stolyarenko Alyona Vladimirovna2
1Vernadsky’s Crimean Federal University, student, Institute of Economics and management
2Vernadsky’s Crimean Federal University, candidate of economic Sciences, associate Professor, Institute of Economics and management
1Vernadsky’s Crimean Federal University, student, Institute of Economics and management
2Vernadsky’s Crimean Federal University, candidate of economic Sciences, associate Professor, Institute of Economics and management
Abstract
In this article considers the impact of macro-environmental factors on the activity of tourist and recreational enterprises. For a business in the tourism industry functioned and had taken a leading position it is necessary to study and analyze tourism market. The activity, which is influenced by many factors and may have different impact and it is important to know the nature of these changes and be able to respond to them.
Keywords: external environment, internal environment, macro environment of enterprise, main factors of the external environment
Article reference:
The impact of macro-environmental factors on the effective functioning of the enterprises of tourist and recreational sphere // Economics and innovations management. 2016. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/04/11258
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