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CHANGE OF A BUSINESS MODEL AS POSSIBILITY OF ADDITIONAL VALUE CREATION
Tarskii Maksim Olegovich
Kemerovo technological Institute of food industry (University)
senior teacher of chair "Economy and management"
Kemerovo technological Institute of food industry (University)
senior teacher of chair "Economy and management"
Abstract
In article the possibilities of creation of additional value for the consumer by change of a business model of the organization are considered. Different methods of change of a business model of the organization are systematized, examples of obtaining additional consumer value for target audience due to change of a business model are given.
Article reference:
Change of a business model as possibility of additional value creation // Economics and innovations management. 2016. № 12 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/12/13376
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