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UDC 338.5
PRICE POLICY OF THE ENTERPRISES IN MODERN CONDITIONS
Ivanova Alyona Igorevna1, Geleta Igor Viktorovich2
1Kuban State University, student of economics department
2Kuban State University, Candidate of Economic Sciences, associate professor departments of economy of the enterprise, regional and personnel management
1Kuban State University, student of economics department
2Kuban State University, Candidate of Economic Sciences, associate professor departments of economy of the enterprise, regional and personnel management
Abstract
In article the situation on commodity markets and services of the country is analyzed, and also possible crisis response measures of the enterprise in questions of pricing and marketing are considered. Concrete anti-recessionary actions for control of goods prices and service are offered.
Keywords: consumer price index, crisis response measures, enterprise, optimization of price policy, price policy, pricing
Article reference:
Price policy of the enterprises in modern conditions // Economics and innovations management. 2016. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/11/13039
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