UDC 339.138

APPLICATION OF THE CONCEPT OF B2B OF MARKETING IN SANATORIUM ACTIVITY

Matjunina Marina Viktorovna1, Tsyganenko Valentina Vitalevna2, Shcherbakov Sergey Eduardovich3
1V.I. Vernadsky Crimean Federal University Institute of Economics and Management Humanitarian-Pedagogical University (branch), Yalta, Ph.D., Associate Professor of management and tourism business
2V.I. Vernadsky Crimean Federal University Institute of Economics and Management Humanitarian-Pedagogical University (branch), Yalta, undergraduate
3V.I. Vernadsky Crimean Federal University Institute of Economics and Management Humanitarian-Pedagogical University (branch), Yalta, undergraduate

Abstract
Now there is an emergence of new approaches in b2b marketing that is characteristic development of the modern industrial markets. In this regard information technologies, complication of productions and interaction with other tendencies promotes emergence of the new concept of marketing which is focused one consumer more and increase in profit.

Keywords: consumer market, industrial market, sanatorium activity


Article reference:
Application of the concept of B2B of marketing in sanatorium activity // Economics and innovations management. 2016. № 10 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/10/12804

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