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TERRITORY BRANDING AS AN APPROACH TO THE CITY PROMOTION (ON THE EXAMPLE OF KRASNODAR)
Ilyasova Elena Valerevna
Kuban State University
cand. econ. sci., senior lecturer, chair of the organization and planning of local development
Kuban State University
cand. econ. sci., senior lecturer, chair of the organization and planning of local development
Abstract
The article analyzes the experience of promotion of Krasnodar through the place branding. A survey of the main target audiences of city marketing of the local community is made. Recommendations for improving the effectiveness of regional branding are given, based on the main problems of the city promotion.
Keywords: city brand, city image, promotion of the territory, territorial branding, territorial development, territorial marketing, the competitiveness of territories, urban governance
Article reference:
Territory branding as an approach to the city promotion (on the example of Krasnodar) // Economics and innovations management. 2016. № 10 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/10/12678
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