UDC 658.8; 334.02; 330.16; 330.11; 65.01

COMBINATORIAL MARKETING IN ETHOLOGICAL ECONOMICS ON THE BASIS OF SUBSTITUTES EXCHANGE: BUILDING EFFECTIVE MARKETING STRATEGIES

Yamilov Ramil Mogatovich
Sarapul Polytechnic Institute (branch) of Federal STATE budgetary educational institution of higherl education of the Izhevsk state technical University of a name of M. T. Kalashnikov
Candidate of economic Sciences, associate Professor of the Department of Economic Sciences and Humanities"

Abstract
The article considers effective marketing strategy based on Ethological Economics, combinatorial marketing and substitutes exchange. Provides practical advice on developing effective marketing strategies.

Article reference:
Combinatorial marketing in Ethological Economics on the basis of substitutes exchange: building effective marketing strategies // Economics and innovations management. 2016. № 6 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/06/12041

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