UDC 338.33

THE CONCEPTUAL BASES TO THE FORMATION OF DIVERSIFICATION STRATEGY ON SMALL BUSINESS ENTERPRISES

Martynova Christina Eduardovna
Orel State University named after I.S. Turgenev
student of financial and economic faculty

Abstract
The paper discusses the conceptual bases of formation of strategy of diversification of the activities of small businesses. The role of and the reasons for the diversification of activity at the present stage of economic development, as well as its advantages and disadvantages. The main stages of the development strategy of diversification of activities, and the role of strategic analysis for small businesses.

Keywords: business diversification, small business., strategic analysis, strategy


Article reference:
The conceptual bases to the formation of diversification strategy on small business enterprises // Economics and innovations management. 2016. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/04/11486

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