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ORGANIZATION OF THE DEPARTMENT OF PUBLIC RELATIONS AT THE INDUSTRIAL ENTERPRISES
Vvedenskaya Marina Viktorovna
Russian Presidential Academy of National Economy and Public Administration
Ph.D., Head of the Marketing Institute of branch management, Associate Professor, Department of Advertising and Public Relations
Russian Presidential Academy of National Economy and Public Administration
Ph.D., Head of the Marketing Institute of branch management, Associate Professor, Department of Advertising and Public Relations
Abstract
List of functional tasks PR-subdivided related to the performance of their duties, in the different companies are not always the same, but there is a specific set of standard features, without which no cost, no PR-department (preparation of applications Corporation, definition of the overall PR-policy , publicity for the company as a whole, the publicity company products, etc.).
Article reference:
Organization of the Department of Public Relations at the industrial enterprises // Economics and innovations management. 2016. № 4 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/04/10916
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