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TOOLS B2B MARKETING
Noskova Svetlana Vladimirovna
Vladimir State University named after Alexander and Nikolay Stoletovs
undergraduate
Vladimir State University named after Alexander and Nikolay Stoletovs
undergraduate
Abstract
Features of the B2B market are based on the implementation of innovative technologies of industrial marketing. For B2B marketing does not fit the standard marketing tools. In the development of B2B business plays an important role the presence of the corporate website and its content. The practice of content marketing is used for training, exchange of knowledge and best practices. Corporate site is a priority B2B marketing platform meeting with a potential pool of customers.
Article reference:
Tools B2B Marketing // Economics and innovations management. 2016. № 2 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/02/10816
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