Sorry, this article is only available in Русский.
 |
 |
CUSTOMER-ORIENTED B2B MARKETING
Noskova Svetlana Vladimirovna
Vladimir State University named after Alexander and Nikolay Stoletovs
undergraduate
Vladimir State University named after Alexander and Nikolay Stoletovs
undergraduate
Abstract
Customers are the foundation of the company, its most valuable asset. The company can be competitive if it will save its customers and attract new ones. In order to attract modern customers needed a new way of thinking, skills, tools of B2B marketing. The company's success depends on the customer-oriented approach, today's digital economy. Mobility is an important component of the company's success.
Article reference:
Customer-oriented B2B marketing // Economics and innovations management. 2016. № 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/01/10728
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: