UDC 339.138

CUSTOMER-ORIENTED B2B MARKETING

Noskova Svetlana Vladimirovna
Vladimir State University named after Alexander and Nikolay Stoletovs
undergraduate

Abstract
Customers are the foundation of the company, its most valuable asset. The company can be competitive if it will save its customers and attract new ones. In order to attract modern customers needed a new way of thinking, skills, tools of B2B marketing. The company's success depends on the customer-oriented approach, today's digital economy. Mobility is an important component of the company's success.

Article reference:
Customer-oriented B2B marketing // Economics and innovations management. 2016. № 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2016/01/10728

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