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UDC 338.467.6
MODERN MARKETING TECHNIQUES IN PROMOTING MUSEUM BRANDS CRIMEA
Pershina Anna Vasilivna1, Shostak Marina Anatolivna2
1Humanitarian-Pedagogical Academy (branch), Vernadsky’s Crimean Federal University, Yalta, student, Institute of Economics and management
2Humanitarian-Pedagogical Academy (branch), Vernadsky’s Crimean Federal University, Yalta, senior lecturer, Institute of Economics and management
1Humanitarian-Pedagogical Academy (branch), Vernadsky’s Crimean Federal University, Yalta, student, Institute of Economics and management
2Humanitarian-Pedagogical Academy (branch), Vernadsky’s Crimean Federal University, Yalta, senior lecturer, Institute of Economics and management
Abstract
In this article the basic modern marketing techniques, and how to create brand museums of Crimea on the basis of marketing technologies.
Keywords: brand, competitiveness, Internet technology, market research, marketing technology, museum, tourism
Article reference:
Modern marketing techniques in promoting museum brands Crimea // Economics and innovations management. 2015. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/11/10166
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