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DIFFERENTIATION STRATEGY AND THE CONDITIONS OF ITS APPLICATION IN SAINT-PETERSBURG HOTEL BUSINESS
Orlova Alena Mikhaylovna
Saint-Petersburg State University of Economics
Saint-Petersburg State University of Economics
Abstract
The article covers the issues of differentiation strategy sense and the conditions of its introduction in hotel enterprises, presents the examples of differentiation strategy implementing at the Saint-Petersburg’s 3* and 5* hotels . Identified the common strategies, specific for 3* and 5* hotel enterprises.
Keywords: competitiveness, differentiation, hospitality industry, hotel business., Innovation, strategic management, strategy
Article reference:
Differentiation strategy and the conditions of its application in Saint-Petersburg hotel business // Economics and innovations management. 2015. № 11 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/11/10115
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