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ANALYSIS OF THE STRUCTURE AND BENEFITS OF BUSINESS INTELLIGENCE SYSTEMS
Valko Eugene Valerievich1, Getmanova Anastasiya Vladimirovna1
1Kuban State University, graduate student of economic faculty of the Department of World Economics and Management
1Kuban State University, graduate student of economic faculty of the Department of World Economics and Management
Abstract
Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision makers. The objective is to improve the timeliness and quality of inputs to the decision process. Business Intelligence is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions.
Keywords: business intelligence, competitive intelligence, unstructured data
Article reference:
Analysis of the structure and benefits of business intelligence systems // Economics and innovations management. 2015. № 9 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/09/9667
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