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CONCEPTUAL APPROACHES TO FORMATION OF STRATEGY OF SALES OF INNOVATIVE PRODUCTS INTEGRATED THROUGH OPEN CHANNELS
Shlafman Alexander Izevich
St. Petersburg humanitarian University of trade unions
Ph.D. associate Professor, head of section, the office of the Department of Economics and management
St. Petersburg humanitarian University of trade unions
Ph.D. associate Professor, head of section, the office of the Department of Economics and management
Abstract
This paper summarizes the approaches of the author, which reveal the peculiarities of development of sales of innovative products to end consumers. The issues and problems of economic security implementation and development of innovative activity at the enterprise level. Principles of strategic planning for intensive growth phase in the life cycle of innovative products.
Article reference:
Conceptual approaches to formation of strategy of sales of innovative products integrated through open channels // Economics and innovations management. 2015. № 5 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/05/8866
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