UDC 339.137.22:338.124.4

DEVELOPMENT OF COMPETITIVE ADVANTAGES IN THE ECONOMIC CRISIS

Lymareva Olga Aleksandrovna1, Topolyan Ekaterina Levonovna2
1Kuban State University, PhD, assistant professor of business economics, regional and human resource management
2Kuban State University, Student of economics department

Abstract
This article presents the different types of competitive advantages in the crisis. The features of the strategy cost leadership, differentiation and focus. And also analyzed the situation in the construction industry in crisis and are the possible prospects of development of the construction industry.

Keywords: competition, competitive advantage, construction, cost leadership, differentiation, economic crisis, focus


Article reference:
Development of competitive advantages in the economic crisis // Economics and innovations management. 2015. № 4. P. 2 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/04/8671

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