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THE ANALYSIS STRATEGY OF SBERBANK
Melikova Margarita Dzavatovna
National Research University Higher School of Economics
National Research University Higher School of Economics
Abstract
In this research we are talking about the development strategy of the well-known bank - Sberbank, namely conducted SWOT and PEST analysis, Porter's 5 Forces, the matrix BCG, there were investigated dynamic factors of the environment and the complexity of the external environment of the company. In addition, the trees of problems and goals were constructed and also were drawn the Ishikawa diagrams.
Article reference:
The analysis strategy of Sberbank // Economics and innovations management. 2015. № 1 [Electronic journal]. URL: https://ekonomika.snauka.ru/en/2015/01/7065
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